HOW I CAN HELP
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Revenue Marketing Strategist
I’ll assess and/or craft a comprehensive revenue marketing strategy, ensuring that every element is designed to maximize reach and revenue growth. Your plan will: • Encompass the right mix of channels and programs including everything from campaigns, ABM, field and digital strategy to performance analysis • Optimize your SDR/BDR approach
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Team + Talent Architect
Let’s review and craft your team structure in alignment with your company objectives to build a powerhouse team who feels connected to each other and capable of achieving goals. I can help: • Scope roles & hiring profiles to your team's unique needs • Coach and mentor existing team members • Support interview panels to ensure the right fit and leverage my network to help you assemble a strong, dynamic team
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3
Sales + Marketing Synergy Pro
I’ll guide you in creating and implementing processes and team structures that foster collaboration across all pipeline-generating functions. We'll: • Implement joint planning sessions • Get aligned on capacity models and shared targets • Cultivate healthy and productive relationships between sales and marketing, and above all, drive results
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Go-To-Market Growth Advisor
Think of me as your collaborative partner and strategic advisor, ready to weave marketing seamlessly into your go-to-market strategy. Together, we'll: • Develop team structures that align with your goals • Design effective pipeline contribution strategies and channel investment allocations • Establish metrics and KPIs that measure success all while ensuring robust reporting and analysis
THE BUZZ
Liz's strategic insights were instrumental in optimizing Builder’s revenue funnel and setting up our business to scale. Her ability to zoom out into broader board-level themes but also dive into the weeds on things like nurture campaigns, marketing spend, and lead scoring was exactly the type of partnership we needed. Most importantly, Liz is a good human and a pleasure to work with.
BRENT LOCKS
Co-Founder & President
Builder.io
We worked with Liz on our growth strategy especially for mid-market and enterprise companies. Liz is very data savvy and helped us with growth playbooks that our whole GTM team adopted.
KISHORE KATHANDARAMAN
Co-Founder
Goldcast
I had the privilege of working under Liz Kokoska at both Okta and Wiz, where she led our Demand Generation teams with exceptional skill and vision. She has a rare talent for understanding all parts of the business and aligning marketing strategies with the goals of cross-functional teams. Whether it’s crafting integrated marketing strategies or driving demand generation and pipeline growth, Liz brings unparalleled expertise and insight. Any organization looking to build a high-performing marketing team or drive impactful demand generation strategies would be fortunate to have Liz as a partner.
KRISTI EVANS
VP, Field Marketing
Wiz
Liz is a strategic revenue marketing leader with a proven track record of building scalable teams and aligning sales and marketing for growth. At Okta, she led the development of sales and marketing pod models, driving efficiency and revenue impact. Her ability to structure high-performing teams and operationalize demand strategies makes her a valuable asset to any organization looking to scale.
LEN FISCHER
SVP, Demand Generation
Genesys (formerly Okta)
Liz has an uncanny ability to quell confusion and bring clarity and confidence to any organization. (She) is a master of the art and science of modern marketing and demand generation and an asset to any org.
ZACHARY KILPATRICK
VP, Global GTM Partners
Cribl (formerly Okta)
COMPANIES THAT I’VE WORKED WITH
ABOUT ME
Ready to propel your business forward? I’ve got your back.
As a former VP at Okta and Wiz.io—where I participated in their growth to $1B and $100M+ respectively—I can show you how to transform your early-stage startup into an industry leader.
With 15+ years in tech marketing, I'm a pro at building high-performance demand generation engines. I led global demand generation for Wiz.io, and in 18 months they became the fastest growing software company of all time.
As an experienced consultant, I know how to architect inclusive teams with complementary skills, talents, and styles and revenue marketing strategies to reach your aggressive growth goals. I'm excited to bring my passion and leadership to your organization.
A Few Kind Words
Liz has an uncanny ability to quell confusion and bring clarity and confidence to any organization. She is a master of the art and science of modern marketing and demand generation and an asset to any org.
ZACHARY KILPATRICK
VP, Global GTM
Cribl (formerly Okta)
We worked with Liz on our growth strategy especially for mid-market and enterprise companies. Liz is very data savvy and helped us with growth playbooks that our whole GTM team adopted.
KISHORE KATHANDARAMAN
Co-Founder
Goldcast
My Numbers
$86 M to $1B
Most growth I've brought to a company
?
Industry Awards
250 people
Biggest team I've grown
?
Companies I've helped exit or IPO
WAYS WE CAN WORK
Industries
Infrastructure
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Technology
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Energy
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Logistics
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Building & Architecture
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust.
Go-To-Market Partner
Think of me as your collaborative partner and strategic advisor, ready to weave marketing seamlessly into your go-to-market strategy.
Together, we'll: • Develop team structures that align with your goals • Design effective pipeline contribution strategies and allocating channel investments • Establish metrics and KPIs that measure success — — all while ensuring robust reporting and analysis.
Team + Talent Architect
Let’s review and assess your team structure and align this with your company objectives to build a powerhouse team who feels connected to each other and capable of achieving goals.
I can help: • Define hiring profiles • Coach and mentor existing team members • Support interview panels to ensure the right fit — — and leverage my network to help you assemble a strong, dynamic team.
Sales + Marketing Expert
I’ll guide you in creating and implementing processes and team structures that foster collaboration across all pipeline-generating functions.
We'll: • Implement joint planning sessions • Get aligned on capacity models and shared targets • Cultivate healthy and productive relationships between sales and marketing — — and above all, drive results.
Revenue Marketing Strategist
We’ll assess and/or craft a comprehensive revenue marketing strategy, ensuring that every element is designed to maximize reach and revenue growth.
Your plan will: • Encompass the right mix of channels and programs including everything from campaign, ABM, field and digital strategy to performance analysis — — and will optimize your SDR/BDR approach.
Companies I've Worked With
A Few Kind Words
We worked with Liz on our growth strategy especially for mid-market and enterprise companies. Liz is very data savvy and helped us with growth playbooks that our whole GTM team adopted.
KISHORE KATHANDARAMAN
Co-Founder
Goldcast
Liz has an uncanny ability to quell confusion and bring clarity and confidence to any organization. She is a master of the art and science of modern marketing and demand generation and an asset to any org.
ZACHARY KILPATRICK
VP, Global GTM
Cribl (formerly Okta)